Over the past few weeks, I have been researching about how to bring a version of the Dirty Boxers show to a radio near you… And my goodness it is bloody hard! So, after talking to a few of my fellow podcasting buddies who are also hoping to move across to broadcasting their shows, I have decided to launch the ‘Stop the Playlist’ campaign.
Here is the Press Release:
The ‘Saviour of Podcasting’, Leigh Brown (27) from Cambridge, has launched a new campaign today towards Independent, Community, Hospital and Student radio stations who decided to play ‘cheap’ playlists of tracks, or worse allowing ‘dead air’, when they have no programming available to their listeners.
“We all know that the local radio station is the heart-beat to their local community. Their listeners tune in to be enriched by the information and content that you have to deliver, however many small stations unfortunately come across the same issue… Getting enough content to cover their broadcasting schedule.” Leigh said on Monday.
The ‘Stop the Playlist’ Campaign is a movement to highlight the issue that is eroding the quality of the smaller radio stations across the UK and Ireland, and hopefully finally allowing radio stations and podcasters to have the conversation about the future of their mediums and the future of possible partnerships.
“It is frustrating” Leigh continued, “Especially when the larger networks of stations are continually playing Take That or Michael Bublé; the smaller stations try to match their ‘competitors’ with the same style and content but never are able to match them. I think these smaller stations are missing out on a trick. Instead of trying to beat them at their own game, they should bring a difference and a choice to the listener. What the listener wants at the end of the day is choice, which is unavailable at the moment in the current climate.”
Leigh, who runs a daily podcast that discusses geeky news, random news, and the world around us in an entertainingly foolish, tongue-in-cheek manner called Dirty Boxers (available on dirtyboxers.net), suggests that these radio stations are missing a valuable trick: “What these radio stations should do is make it easier for podcasters like myself who have a proven track record and established audience, to broadcast their shows in the ‘dead air’ slots. This will not only give the radio station valuable content for their listeners, but also some much needed exposure and experience for podcasters.”
If you would like to help, or have an opinion about what I’m going on about – why not comment below!